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Case Study

Case Study - Large Corporate House - Insurance Sector

Company Profile

The corporate house is into insurance, mutual funds, and all the BFSI products.

The company have over 6.5 lakhs agents for various products and is scattered all over India.

They speak different languages and stay in cosmopolitan cities to rural areas.

When a new product is launched the agents are dependent on the advertisement run by the company. The people see these advertisements and look out for the product to purchase. Some of the older agents have their own set of clientele where they sell or are dependent on the word of mouth.

casestudy

Market Approach - Pre Pandemic

  • Regular meetings to understand the products and drive them for sales

  • Products were driven by monthly, quarterly, half-yearly, and annual meetings

  • A big chunk of the marketing budget spent on these meetings

  • Agents market themselves by patterning up with shops and offices

  • Mobile numbers were put where there was a high footfall

  • It included roadside shops like paan-wallas, tea vendors, roadside haircut, and photocopy shops

  • This helped agents in `word of mouth publicity

Marketing Approach - Post and During Pandemic

  • Keep a distance and contactless approach

  • Meetings only through Video Chats

  • Digital-only marketing collaterals

  • Enable dealers to new age marketing

  • Educate agents for social media marketing

  • Give agents tools to market themselves with the product

  • Provide agents with marketing content in their regional languages

The Solution - VidyBack Mobile App

  • A social media ready app

  • Make social media collaterals like .pdf files, Videos, and Posts

  • All collaterals are made in less than a minute

  • Easy to use interface for agents who are newbies

  • No education or qualification required

  • VidyBack converts content into 20 languages

  • Agents can put their own phone numbers and personalize

  • No need to print expensive catalogs

  • You save meeting budgets

  • All agents can be contacted through this app in one go

  • The brand gets entry into the social media accounts of all agents

  • Contactless Delivery of marketing collaterals to all customers

The Gap

  • Less penetration in rural areas

  • No social media approach

  • Advertisement content is not suitable for all languages

  • No personalization is available for agents and channel partners on advertisement collaterals

  • Heavy dependency on catalogs and pamphlets

  • Visual media was only TVC’s

Market Approach - Pre Pandemic

  • Regular meetings to understand the products and drive them for sales

  • Products were driven by monthly, quarterly, half-yearly, and annual meetings

  • A big chunk of the marketing budget spent on these meetings

  • Agents market themselves by patterning up with shops and offices

  • Mobile numbers were put where there was a high footfall

  • It included roadside shops like paan-wallas, tea vendors, roadside haircut, and photocopy shops

  • This helped agents in `word of mouth publicity

Marketing Approach - Post and During Pandemic

  • Keep a distance and contactless approach

  • Meetings only through Video Chats

  • Digital-only marketing collaterals

  • Enable dealers to new age marketing

  • Educate agents for social media marketing

  • Give agents tools to market themselves with the product

  • Provide agents with marketing content in their regional languages

The Solution - VidyBack Mobile App

  • A social media ready app

  • Make social media collaterals like .pdf files, Videos, and Posts

  • All collaterals are made in less than a minute

  • Easy to use interface for agents who are newbies

  • No education or qualification required

  • VidyBack converts content into 20 languages

  • Agents can put their own phone numbers and personalize

  • No need to print expensive catalogs

  • You save meeting budgets

  • All agents can be contacted through this app in one go

  • The brand gets entry into the social media accounts of all agents

  • Contactless Delivery of marketing collaterals to all customers

The Gap

  • Less penetration in rural areas

  • No social media approach

  • Advertisement content is not suitable for all languages

  • No personalization is available for agents and channel partners on advertisement collaterals

  • Heavy dependency on catalogs and pamphlets

  • Visual media was only TVC’s

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